If you are not familiar with the Kraus brand, please let this post serve as an introduction of sorts, and if you are familiar with our brand we'd like to thank you for sticking with us.
Kraus has been a pretty quiet, heads down working company. We’ve stayed quietly to the periphery of the Harley-Davidson™ scene. We quietly keep our foot in with the designers, innovators and performance minded folks in the Harley-Davidson™ community, for the most part in the West.
We don't participate in a lot of the self serving bullshit that folks serve up, like Selfies, although we probably should from a business perspective. But that just ain't us.
We know it’s not about us, it's about our customers. We are about the Harley-Davidson™ riders and enthusiasts that appreciate the performance and fun our parts deliver. We enhance the Harley-Davidson™ ownership experience. We are a proud American company, servicing an even prouder American brand.
Our roots are in building custom bikes. We are specialists in Harley-Davidson™ - you won't find anything but a VTwin in our parking lot. Our work has been featured in a shitload of magazines, websites and other media. All of our work is focussed around that one iconic, American brand - Harley-Davidson™. That’s it - Harley-Davidson™, ok? We don't quite bleed black & orange, but we might as well...
We aren't braggarts, we don't talk shit, we don’t copy the good work that other people do. We are true to our vision of what quality means - both in terms of service and product, because the two are inextricably linked . What good is a great product if it's accompanied by shitty service or vice versa? No damn good, that's how good.
We stay to our own path and we let our work speak for itself, because we’ve been told, and we believe that a picture tells a thousand words.
Goddamn, aren't we stupid. I mean, WTF were we thinking? That’s no way to run a friggin business. Letting people find you is not the hallmark of a successful company. A picture does not suffice for a thousand words and images do not speak for themselves. I mean, really, please.
So now that we’ve got that out in the open - so what? Where to from here?
Well we need to get out of the box, leave the nest, get to traveling and living the life.
We are going nationwide.
Kraus roots are in Cali, but we aren't exclusive.
But what do we do? What is Kraus about? Why should you care about us?
That needs some explanation and we’ll endeavor to ‘splain ourselves in the coming days.
We truly want to know what you think of what we are saying and doing, so please leave a comment below and the Kraus team will respond promptly.
Crossfit Journal: Krausfit